Where Luxury and Sustainability Meet
Leslie Pascaud (Added Value’s sustainable marketing practice) and Melanie Skotadis (Added Value’s prestige brands practice) ask what shifting value systems, brought on by the global recession, mean for...
View ArticleCould Sustainability be the Future of Luxury ?
Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word “luxus” and conjures up images of ‘pomp, excess and debauchery’....
View ArticlePress Release: South Africa’s Luxury Consumers Buck International Trends
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices. Consequently, marketers responsible for guiding the fortunes of these...
View ArticleFashion Night Out in Paris 2012
Vogue’s Fashion Night Out took Paris by storm the evening of September 6th. Judging by the lines outside of every store and the eccentric yet elegant crowds buzzing the streets, the night was a huge...
View ArticleMaharajas to Masses
Added Value has a wealth of luxury expertise across many sectors and countries. So we were thrilled to be asked to write a chapter for “The Luxury Market in India: Maharajas to Masses” book published...
View ArticleA word with… De Beers Forevermark
India is set to become one of the world’s top three consumer markets for diamonds. We asked Neil Martin, Head of Brand Planning at Forevermark (part of the De Beers groups of companies) to describe the...
View ArticleBurning Money? Why Luxury Isn’t In Crisis
The four key cultural roles that luxury plays around the world, written by Sam Barton, Cultural Insight, Added Value UK, for Contagious Magazine, Issue 32. This article appeared in Contagious issue 32....
View ArticleA story tells many tales
‘Skip looked out into the sea of suspicious stockholders and wondered what might convince them to follow his leadership. He was thirty-five, looked thirteen and was third generation rich. He decided to...
View ArticleAngela Ahrendts’ move to Apple – A loss or gain for women in business?
Having trawled through the twitter noise surrounding Angela Ahrendts’ move to Apple it’s clear that many people see it as a huge loss. A loss to Burberry naturally, but also a loss to womankind. You...
View ArticleRussia: The DNA of beauty
Visitors to Moscow are often most struck by one thing – the women. In a market renowned for its beautiful women, think Natalia Vodianova and Anna Kurnikova, it perhaps comes as no surprise to know that...
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